Office of the President
Your Local College
123 College Avenue
City, State ZIP
Dear President (Last Name):
I am writing to share my concern about the
beer commercials broadcast during last week's (Your Local
College/University) football game on Channel 9. Watching at home with
my children, I was distressed by the presence of beer commercials during the
game. I know that you and other college officials must be concerned
about underage and excessive drinking by students. It seems wrong that
the school would take money from beer companies who market their products to
young people and who make your job of reducing alcohol problems on campus
that much more difficult.
Advertisements for alcoholic beverages send
powerful messages to young people. According to the Center on Alcohol
Marketing and Youth, youth see more commercials for beer than for juice,
gum, chips, sneakers, skin care products, and jeans. Alcohol is the
major drug problem among youth. It is a substantial factor in the four
leading causes of death among young people -- motor vehicle crashes,
unintentional injuries, suicide, and homicide.
As a community member, I know (Your Local
College) works hard to reduce underage drinking on campus. But can you
honestly accept funds from beer companies to promote drinking and then
discourage underage drinking on campus? I don't believe so.
I urge you to do your part to end the tie
between beer advertising and college sports. Please re-consider the
"need" for beer ads during (Your Local College) games. Thank you.
Editor of local newspaper
Editor of school newspaper