When the NCAA Division I Board of Directors review the Association’s
policies on alcohol in a few weeks, I strongly urge you to help
eliminate beer advertisements on broadcasts of NCAA sports.
College presidents know too well the many negative consequences from
underage and binge drinking. That is why it is surprising that
colleges support pitching beer to students and other young fans during
televised sporting events. Not only is this counter to the
educational mission of colleges and universities, but it undercuts all
the prevention measures being taken on campuses today. There is a
fundamental disconnect between a university’s commitment to reduce the
incidence of and harms from binge and underage drinking and allowing
alcohol ads on college sports broadcasts.
As a member of the NCAA Division I Board of Directors, you are in a
unique leadership position. I urge you to work to revise the
NCAA’s alcohol policies to prohibit the advertising of all alcoholic
beverages, including beer, the principal beverage of choice of most
college students and underage drinkers. Help get the NCAA out of
the business of marketing beer to college students and other young fans.
I look forward to your leadership on this critical and timely issue.
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