This month, the Campaign wrote to every president and every athletic
director of the approximately 1200 schools in the National Collegiate
Athletic Association (NCAA), requesting endorsement of our "College
Commitment." The College Commitment is a pledge to support reform in
alcohol advertising at individual schools, at the conference level, and
within the NCAA. Ohio State University, the 2002 national college
football champions, became the first school to sign the commitment.
What's at Stake:
college campuses are immune from the widespread problems associated with
underage and binge drinking. In 2001, two out of five college students
were classified as binge drinkers and in 1999, more than 30 percent of
students in a national survey showed symptoms of alcohol abuse while more
than 40 percent showed symptoms of alcohol abuse or dependence.1
Although colleges and universities counsel underage students not to drink
and of-age students to drink responsibly, they then often accept revenues
from beer advertising on their televised sports broadcasts, thereby
undermining the message they are trying to send to students. Those ad
revenues are surely not worth the economic costs of alcohol misuse -- campus
property damage, lost tuition from drop outs and failures, legal costs of
liability suits, administrative hearings on academic and disciplinary cases
-- nor the intangible costs to student health, community relationships, and
time lost and stress felt by college administrators who work on
What You Can Do:
you have any association with a college or university (particularly NCAA
schools), we urge you to write to the school's president. Letters from
alums, students, parents, fans, and prospective students will have
significant weight with the president, and your letter would make a real
difference. Write to the private or public universities in your town
or state, your alma mater, your child's school, the football or basketball
college team you or your children root for, or the colleges your teenager is
the talking points, arguments and stats from our website, and your
own experiences and opinions to craft a letter to the college president.
If you can, send a copy to the athletic director to further promote
discussion on campus and one to us for our records!
find the president's name and address, go to the school's website (Click
here to find your school's website) or use
the phone book if the school is in your area. The school's website
should also list the athletic director's contact information. If not,
try the NCAA Member Organization webpage.
Include a copy of the Campaign's College Commitment with your letter.
Click here for a
Pass it on! Share your letters with others in the university community. If
you are an alum, send a copy of your letter to the alumni magazine or a
similar publication. Get other parents of teenagers to send letters to the
schools courting their children. Share this alert with other fans of the
home team. Send a letter to the local newspaper about your request of the
president. Click here to send this webpage to a friend.
Thank you to everyone who has taken action so far!
further information on this action alert contact: Amy Gotwals, Manager of Grassroots Advocacy, at
firstname.lastname@example.org or (202) 332-9110.
1. Campaign for
Alcohol-Free Sports TV (2003). College Students and Alcohol Use Fact Sheet.
Campaign for Alcohol-Free Sports TV (2003). College Students and Alcohol Use Fact Sheet.