BBB Rules That Coors Ad Violates Advertising Pledge;

Brewer Pulls Ad



Retiring the bus boy through the Better Business

Bureau's Advertising Pledge Program


Follow the links below to read correspondence between various parties in this ad dispute.

CSPI's initial letter to the Beer Institute

CSPI's formal complaint with the BBB

Coors' response to the BBB complaint

CSPI's comments on Coors' response

Coors' response to CSPI

BBB's final letter

BBB's Final Decision

All correspondence in one file


Updated August 11, 2005

Related Links:


Full "Bus Boy" Issue Update

BBB "Bus Boy" Decision




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